A Soft Rock Strategy

It takes millions of years for sediment to turn into rock. We benefit by seeing the end result of the transformation (diagenesis) of soft sediment to hard stone. We get to skip a million plus years and go straight to the end results.

In our business marketing efforts, we "plant seeds" hoping that some will sprout and turn into viable leads and eventually business. Obviously, some grow and some do not. Before planting the seeds, how often do you walk through the process and picture the end result before planting them? Having a clear and compelling strategy saves time, money and effort.

Understanding the needs of your target market and what it will take to be of service, upfront, will save you wasted time planting the wrong seeds.