Lessons from a French Press

I was cleaning a french press (a small carafe that steeps coffee) the other day and said, "This is a lot of work for a cup of coffee", but when I thought about it, it wasn't just another cup of coffee. It was a really good cup of coffee. Something different happens with a french press that makes it tastes superior to drip coffee. Was I just being lazy?

In your business, sometimes it takes that extra effort to get great results, to build your business and to market yourself.

Are you lazy? If not, are you putting in the extra effort needed? Are you doing those things that no one else is willing to do to create your competitive advantage?

If not you, then who?